Application, UI Design, Problem Solving
In a market flooded with health tracking and walking apps, Walk Time stands out by focusing on motivating individuals to walk and fostering connections with like-minded people. The app has been tailored to cater to the Indian context, with a target audience spanning across all age groups.
Design a walking and health-tracking app that motivates people and raises awareness about the importance of walking in the context of India.
In order to comprehend the users, I broke down both their tangible and intangible needs into specific goals
To obtain genuine data from a wide range of backgrounds, I used a variety of research methodologies and approaches, ensuring comprehensive and accurate insights.
According to the research goals, I did a preliminary survey to gain insight on a larger scale into how often our target users go on walks and what motivates them.
Survey results revealed that most of the participants responded that they go for a walk every day and prefer social activities & green parks (if available in their area) for a walk. Many of them know the benefits of walking and check parameters every day.
I held some interviews with people from different age groups to obtain in-depth qualitative responses regarding their daily fitness & walking routine.
I organized the cards to gain insights into users' mental models, considering their challenges, interests, and the requirements for the new app.
In India, people are quite social. I went to some neighborhoods and parks, and I noticed that people often come to walk with their friends and family. In the morning and evening, you can see folks of all ages walking on the streets if there isn't a park nearby.
Sometimes people want to go on a walk, but some other things intercept their plan.
I engaged in conversations with five individuals who use similar applications, during which I observed their user experiences and gathered their feedback.
There are some important user's feedback:
Step Set Go : UI Design is not good for all the age groups.
Nike Run Club and Adidas Running: UI Is good, but there is no help option, and no challenges.
FitPass: Too many options at a time and advertisements confuse the user.
Google Fit: Overall it is very good, but UI Design and some user flow can be better.
After collecting all the data and feedbacks, here is the conclusive result.
After doing all the study I collected some pain points. How an application can motivate people to walk.
Designing a walking app that delivers a competitive, motivating, exciting, and convincing user experience that meets users' demands.
Using research insights and feedback from friends and participants, I condensed all the ideas into some initial design concepts, preparing for the development of low-fidelity prototypes.
I created a low fidelity prototype and discussed with user group around me. On the basis of their decision and their suggestion about different ideas I created user insight.
After receiving feedback and suggestions from the user group, I devised the user flow to ensure it's user-friendly and accessible for people of all age groups.
I simplified the design by consolidating all the layers and created a low-fidelity version with essential information displayed, enabling testing of element sizes and accessibility.
I generated three logo options and, following discussions with my mentor and peers, I selected the one featuring a natural footprint. This choice breaks away from contemporary trends and adds a unique touch to the logo. I also brainstormed several brand name ideas but ultimately settled on a simple one for easy recall.
